{"product_id":"sony-alpha-a7-iv-mirrorless-camera-with-28-70mm-lens-33mp-full-frame-4k-60p-real-time-eye-af","title":"Sony Alpha a7 IV Mirrorless Camera with 28-70mm Lens - 33MP Full-Frame, 4K 60p, Real-time Eye AF","description":"\u003cp\u003eThe Sony Alpha a7 IV combines a 33.0MP full-frame Exmor R back-illuminated CMOS sensor with the BIONZ XR image processing engine, delivering detailed stills and advanced video for photographers and video creators.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose the Sony Alpha a7 IV?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe a7 IV is built for both stills and video. Real-time Eye AF for humans, animals and birds keeps your subject sharp, and 4K 60p 10-bit 4:2:2 recording with Focus Map and Breathing Compensation makes it a capable hybrid camera.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e33MP Full-Frame Exmor R Sensor\u003c\/strong\u003e - Back-illuminated CMOS sensor paired with the BIONZ XR processor for up to 8x faster processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e - Eye detection for humans, animals and birds, for both photos and movies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 60p 10-bit 4:2:2 Video\u003c\/strong\u003e - Full pixel readout in all recording formats. Supports S-Cinetone, S-Log3 and HLG.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e - Sensor-shift stabilization with up to 5.5 stops of compensation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVari-Angle Touchscreen \u0026amp; EVF\u003c\/strong\u003e - 3.0\" 1.03M-dot side-opening touchscreen and 3.68M-dot Quad-VGA OLED viewfinder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Card Slots\u003c\/strong\u003e - One CFexpress Type A slot and one SD (UHS-I\/II) slot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cp\u003e(1) Sony Alpha a7 IV Camera Body, (1) Sony FE 28-70mm f\/3.5-5.6 OSS Lens, (1) Battery, (1) Charger, and (1) User Manual.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSony\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel Number\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eILCE7M4MB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUPC\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e027242934634\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSensor 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